Many estimates try to perdict the success of mobile ads through the variable of digital ad spending. One of these estimates of eMarketer was published recently by Forbes, and tells us that mobile will account for almost 3/4 of digital ad spending in the U.S. until 2019-20.

This forecast is based on the shift we see in the mobile field in recent years – today, almost everyone uses a mobile device – like smartphone or tablet, and the advertising world is changing respectively. Many insights of research institues recommend to invest more budgets in mobile marketing.

Here are some statistics that we should take into account:

• Photo: patrisyu

  Mobile digital media time in the U.S. is higer at 51% when compared to desktop media time (only 42%). According to Mobupps experts, this situation happens not only in the U.S. The mobile consumption is growing significantly all over the world. The growth rates depend on the development of the country and the financial capability of its population.

• According to the predictions of eMarketer, over the next four years, the mobile ad spending will continue its growing and reach 72.2% in 2019. In Mobupps we are used to be updated in all the forecasts and we are sure that this forecast will come true.
• Moreover, the preference of many consumers is mobile apps and less mobile sites.
• 86% of time is spent on mobile applications when compared to mobile web. That is why we see people investing in mobile applications.
  Shoppers via smartphones – 90% of them use their smartphone for pre-purchasing activities.
• 25% of all search queries are on mobile devices. This data is very important: when user searches on mobile, it is possible to advertise relevant ads to its search preferences, and increase the advertisement’s value to the user.

Not only millennials

You may think that the characteristics of the population that consume media in mobile devices is very young. According to Mobupps stats – it is not always true. Recently, we see that the population’s characteristics are more diverse. That is because more and more populations use mobile devices, compared to the past, even people in their 50s-60s-70s.

The post The Optimistic Forecast for Mobile Ad Spending in 2019 appeared first on Mobupps Blog.

Yaron Tomchin is CEO at Mobupps company. Management professional with deep knowledge in the online advertising industry. Expert in setting up new business and international cooperation. Develop and manage the ad network’s business prospects while leading the company’s clients and partners relations.

What is Mobupps and how are you positioned in the market?

We offer to our clients 2 products, access to global mobile ad network and agency model for media planning and buying. Our platform includes direct app publishers and sites, a DSP integrated with the biggest ad-exchanges and a mobile marketing agency which covers most of the mobile market, thus we are able to supply our clients with a large scale of targeted media.

What types of clients do you work with?

Basically, we have several types of clients: on the publishers side we usually work with mobile app developers like Apus, Mail.ru, Baidu, Outfit7, Yahoo and more, we monetize they media with different ad formats mainly native and interracial. On the advertisers side, we work with mobile app developers like Trivago, Yandex, Nectar and more. We specialize in Travel, Shopping, Utility and Games categories.

What geographies are you focused on and where are you seeing the most growth?

We cover more than 30 countries worldwide and provide our clients with a single platform to access global scale media and as you can see at this graph our Top 10 markets represented by the volumes of impressions monthly.

Mobupps network volumes

Our main markets are UK, DE, RU and US, having a large cover on this markets last period. But during last year we started the successful development of our business in Asia and, for example, in 2016 we opened an office in China and thus we saw countries like Korea, Japan, and more jumping into our top 10 countries as well.

We see very big potential in the Asian region because we are able to achieve better overseas promotion for Chinese companies and faster expansion for them to the global markets! We will continue to invest into this new vector strongly in 2017.

What are your main tips for successful mobile advertising?

In recent years the mobile advertising space has been seeing a growing number of marketing channels popping out. You can have a successful mobile campaign only when a marketer at the client side finds a mix of successful channels, and usually several of these channels (at the price, volume, audience, GEO, and quality). Mobupps main values are our clients ROI, traffic quality and automation of the marketing process. Working with these 3 directions delivered substantial  results. Last year we invested a lot into technology, improving processes and fighting fraud and it brings up results now, via allowing us to have a portfolio of ROI positive clients, for which we scale up their campaigns a lot.

What do you think the big themes for mobile advertising are going to be in 2017?

I believe mobile fraud issue has been and will remain to be very trendy. Post installs events and users engagement will be number two trend for this year. Mobile video channel growth will keep markets busy as well. Also, we see a very strong development of in-app advertising because traffic price is growing and marketers need higher ARPU in order to be ROI positive. Last but not least, is a programmatic media buying and automation of the process.

What are the most effective techniques to fight ad fraud?

For many advertisers fraud risks are an important reason to turn away from certain advertising activity. However, today it’s possible to fight fraud effectively. Companies need to apply the relevant techniques for prevention, detection and elimination of a mobile ad fraud. We’ve developed and implemented the checklist in our company that helps us with this task:

• Monitor CR/CTR
• Track post installs events
• Blacklist fraudsters sources
• Do not pay for fraud
• 3 rd party fraud detection technologies
• 3 rd party trackers reports
• White list of IP’s and security tokens Untarget low OS
• Compare to iTunes / Google Play in real time

What business vertical(s) do you see to be the toughest when it comes to a mobile user acquisition?

I think Games and Gambling are the two verticals marketers are having a hard time, specifically with quality users finding and scaling. There is very big competition and the APRU for users on this vertical is quite low, compared to the average prices for media. Thus there is a gap between what they want and what they can get and quite often they need to deal with a negative ROI and money spent without getting the results clients seek. I think those verticals will look for new ways of users monetization, such as, for example, in-app advertising.

Can you talk about the major issue(s) that programmatic advertising faces today?

A combination of the performance and programmatic marketing is still though to achieve today. There is a need to layer the data in order to succeed and the DSP’s market starts to provide this data to marketers. There is still some fraud in the marketplaces that leak from time to time, so when marketers work with such combination, there is a need for backed up and real time monitoring tools.

What kind of people works with you in the team at Mobupps?

Above all they are all friendly. We are one big family. Secondly, I can mention that we have a team of professionals that are many years with us. We invest a lot into our people and we truly believe that the team is above all.

What mobile devices do you use personally?

iPhone 6, iPad Air 2, Apple Watch – yes I am apple fun

What are your favorite apps?

Facebook for social
WhatsApp for msg
Flipboard for news
8tracks for music
Anydo for productivity
Playing war robots now

What do you think about home robots market and robots like Kuri specifically? Would you buy one for your home?

I think this technology – the Internet of Things is going to be the next Big Thing. We will see it implemented everywhere. Cars, homes and personal life. I would like to buy one of those. Meantime I have only iRobot that cleans my house

The post Yaron Tomchin, CEO of Mobupps Talks Mobile Advertising appeared first on Mobupps Blog.

Facebook has just released a new version of Messenger v2.3 that’s supposed to make customer interactions easier and smoother.

Facebook Messenger

The main changes:

1) Greeting text and color — businesses could change it to match the brand;
2) Notifications — to tell customers when a business responds to a chat;
3) New reply tools — that is automatic form for filling information for customers to speed up responses;
4) New metrics — the total number of open conversations between a Page and customers in messenger, and the number of conversations initiated by people who hadn’t previously interacted with the Page.

This signals that platforms and marketers need to focus more heavily on text-based customer support features to meet consumer preferences and simplify the process of interaction with the client.

The post Facebook updated its Messenger platform that’s let people more easily interact with businesses and vice versa! appeared first on Mobupps Blog.

Online sales coming from mobile devices occupy two-thirds of this market and have conversion rates roughly 3x greater than on the mobile web.

Black is desktop sales, orange is mobile web and yellow is app-based sales.

However more than a quarter (26 percent) of all desktop transactions began from mobile click (according statistics of US).

Moreover, the user experience is better in apps, including the checkout process.

Criteo explains that this change of devices by the user may be due to the poor performance of the mobile application or mobile experience. But there’s also probably some “leakage” or lost sales as a result of that cross-device leap.

Therefore, it’s important for companies to take care of autonomous work between devices – to improve targeting and efficiency.

The post Mobile sales — the main engine of e-commerce companies, with successful applications appeared first on Mobupps Blog.